* I'm not sure what you mean by “seeing the service as a pure gimmick”. As gimmick isn't a positive word, I'd love to learn more what you mean. Perhaps it is the quality that you have seen in the past with print-on-demand capabilities. Spreadshirt is known for its quality, and it is quality that is “hanger worthy” — meaning you can have it in your day-to-day wardrobe — even work wardrobe!

* Regarding most DTG printing being below screen printing, this is true for the most part. DTG is better when you want a retro or faded look. Our plot printing is higher quality than screen printing (but is limited in colors). This is one of the reasons why people are chosing us.

* People do want to create, but the challenge is a bit different than just the ease of doing it. Most people don't even know to answer the question. The survey we did asked people this question in many different ways. We didn't just say, “Do you want to print something on a tshirt.” Most folks didn't even know to say “print”. When we asked them about what their shirts expressed and what they wanted them to express, they more got the idea that what they see in the store can be done, but done personalized to their message.

Happy you were at the conference to share your experience and ideas. Hope that clarifies a few things from Spreadshirt.

Best regards,
Jana