Mass Customization – Physical Design Tools

by Joseph Flaherty on December 3, 2008

Every company that offers customized products provides a way for the customer to specify their design, usually via a web based interface. This toy, the “Ben 10 Alien Creation Chamber” provides a more tangible customization experience. You stock it with action figure components (arms, legs, torsos, and heads), twist knobs to select each piece and turn a dial to bring all the body parts together creating a custom alien that literally springs out of device.

It has received fairly poor reviews on Amazon due to build quality, but is a fun demonstration of how the customization process can be incorporated into the overall product experience. NIKE expanded their customization offering by creating an invitation only boutique to compliment their web based design tools. For many product categories physicality will be a critical aspect of the customer decision making process. Optimizing tools for the physical world will be a new challenge and another opportunity for innovation.

You can see the chamber in action here (skip ahead about 20s):

And the inevitable expansion packs to increase the variety of possible characters:

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Tagged as: Action figure, Amazon.com, Design Tools, Expansion pack, Personalization, Toy, Web application

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    It has received fairly poor reviews on Amazon due to build quality, but is a fun demonstration of how the customization process can be incorporated into the overall product experience. NIKE expanded their customization offering by creating an invitation only boutique to compliment their web based design tools.

    Thanks and Regards

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    NIKE expanded their customization offering by creating an invitation only boutique to compliment their web based design tools. For many product categories physicality will be a critical aspect of the customer decision making process. Optimizing tools for the physical world will be a new challenge and another opportunity for innovation.

    Thanks and Best Regards

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    Optimizing tools for the physical world will be a new challenge and another opportunity for innovation.

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    NIKE expanded their customization offering by creating an invitation only boutique to compliment their web based design tools. For many product categories physicality will be a critical aspect of the customer decision making process. Optimizing tools for the physical world will be a new challenge and another opportunity for innovation.

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