Any child of the 80′s will remember this “Idents” from MTV, the creative animations that would pop on between videos to reinforce the burgeoning brand. At the time they were the most avant garde design work most Americans could see on a regular basis. Looking at this collection, one thing that pops out is the pure physicality of these clips. Every one was made with a camera on a stand, taking pictures of clay or by scratching and coloring pieces of celluloid. This was a world before FinalCut and AfterEffects. A time when making a movie literally meant MAKING movement.
The world has advanced and largely for the better. We live in an age where anyone with a MacBook, some video editing software, and talent can create animations and digital videos that garner millions of page views and Hollywood contracts. Still, these movies are a fun time capsule where media was MEDIA and not “0′s and 1′s”.
